Market Sizing Project

Retention & Churn

Track monthly churn and reactivation inputs to understand cohort longevity.

Monte Carlo simulation showing cohort retention under your churn assumptions.

Add churn and retention metrics to generate a cohort retention curve.

Retention(t) = (1 - churn)^t. Multiply by your revenue per customer to forecast cohort value over time.

No retention metrics have been recorded yet. Add a metric for monthly churn rate on the go-to-market page to configure it here.